We are a grower-owned blueberry & blackberry marketing cooperative that provides essential resources & services to allow our member-owners to focus on growing the world’s best berries!
about the cooperative
The MBG Difference
MBG Marketing, with growers in 8 different states and British Columbia, is the largest grower-owned marketer of fresh and value-added processed cultivated blueberries in the world. We offer our grower-owners unprecedented service and support in meeting the challenges of the 21st century food industry, making MBG the home for today’s enterprising blueberry and blackberry growers.
Our Grower Services
In addition to expert sales and marketing under Naturipe Farms, our globally recognized brand, MBG offers its members access to our proprietary Berry Blue, LLC breeding program, along with a comprehensive package of services and resources, ranging from technological, packaging and logistical support to an all-inclusive food safety and social compliance program.
Our horticultural team provides a variety of services and educational programs to our members to improve plant health and enhance yields with higher quality
MBG Marketing provides its members with access to a comprehensive suite of innovative technology solutions
Providing healthy, wholesome, safe fruit is our focus every day at MBG Marketing
Our grower accounting system provides detailed transaction tracking from weekly sales reporting through final payments of your crop proceeds
Utilizing state-of-the-art technologies and facilities, MBG’s operations group handles the receiving, inspection, cooling, warehousing, and shipping of member blueberries and blackberries from harvest to market.
Sustainability has always been an important factor within the Cooperative, and MBG’s program incorporates benchmarking the sustainable practices our members participate in.
Berry Blue Breeding Program
MBG proudly owns and operates its own blueberry breeding program, Berry Blue, LLC, utilizing the largest base of blueberry plant genetics anywhere, to offer MBG’s member-growers and customers superior blueberry varieties that not only meet the discerning tastes of today’s blueberry consumers, but provides our growers with high-quality, high-yielding plants to grow on-farm profitability. The program is an ongoing effort between our genomicists, plant breeders, nurseries, field agronomists, and growers to develop varieties that will delight the consumer every day!
in our network
550+ farms in
8 US states & BC
Growers & Packers
3rd-party food safety
audit score average
MBG Marketing is one of four grower-owner partners actively governing the Naturipe organization, the world’s leading marketer of top-quality fresh berries.
Berry Blue LLC. and University of Florida Sign Research Agreement
Focusing on late-season highbush blueberry varieties that will delight growers and consumers
Brad Moorer, former CFO at MBG Marketing, assumed the leadership role of Chief Executive Officer from retiring CEO Larry Ensfield as of May 13th, 2022. The MBG board of directors selected Brad at the close of 2021 to ensure a smooth organizational transition in the new year. Larry retired after seven years at the helm and Brad brings his eleven years of MBG experience to the CEO position.
MBG Marketing Makes Its Social Media Debut
Our co-op has been building our story for 86 years and counting, it’s time to share it. As the industry leader in blueberries, and now making headway into blackberries, we have an obligation to the trade to promote our value proposition as a grower-owned co-op that celebrates our rich heritage, as well our bright future. No one can tell our story better than we can.
The Business of Blueberries Podcast
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Brad Moorer, president and CEO of MBG Marketing. They discuss the co-op model MBG Marketing uses to support its members and future of the blueberry industry.
Click here to listen